Upasna Gautam

Search Lead
Ziff Media Group
Upasna Gautam - Ziff Media Group

Upasna is the Search Lead at Ziff Davis, where she architects and executes the organic search strategies for Mashable, PCMag, IGN, and Offers.com. She started her career as a Clinical Research Scientist, but her love for data drew her into the field of SEO several years ago. Her unique experience in science and search has allowed her to bring a logical and analytical approach to digital marketing. Upasna has employed these pragmatic strategies in her work for several Fortune 100 brands (including Ford Motor Company, Valvoline, Mars Corporation, Intel, Dr. Pepper Snapple Group, and Kimberly-Clark) to increase their web visibility and authority while maintaining brand integrity to drive greater conversion.