The Holy Grail: Building Loyalty and a Brand Community
This session focuses on understanding why consumers are loyal. We’ll look at both psychology and real-life examples. We’ll also explore how to create and utilize a community no matter the size or service your company offers.
After this session, you’ll be able to:
- Understand loyalty, brand communities, and their inten
- Develop or foster a community by utilizing psychological and social knowledg
- Walk consumers/clients/customers through the loyalty & community staircase