Injecting Data into the Design Process

The days of “Launch and See” are over. No longer will we exhaust our budgets and then find out if it was money well-spent. This is because the design process is getting smarter. Brian Massey will show you how data gathering during design will ensure your campaigns have high conversion rates and fast ROI on your spend. We’re going to cover a lot of very important ground for digital marketers and business owners.

In Brian’s session, you’ll learn:

  • Proof that everyone is a natural behavioral scientist
  • The two jobs of an experimenter
  • How a data-driven landing page is crafted
  • The way data changes the design flow