Digital Summit Masterclasses are the perfect expansion of the core DS conference experience. Each is an interactive, deep-dive taught by the brightest minds in marketing and technology — on the complex topics and strategies that matter most to your company’s bottom line. We schedule these the day before our main Digital Summit event to give you and your colleagues a highly focused learning laboratory, for just $200 (price is included with a Platinum Pass).
We have two amazing courses available for Digital Summit Houston:
Growing Up: Build Your Social Media Strategy for the 2020s
Lauren Teague, Convince & Convert
At the end of this masterclass, you’ll be able to:
- Audit your current state of social
- Identify landscape and competitive benchmarks
- Use content that moves, sings and smiles to capture audience attention
- Refresh social media reports for your organization
- Choose KPIs that demonstrate campaign health
- Understand how paid media augments a healthy organic strategy
- Develop custom audiences for specific targeting and testing
- Create a social media playbook for your brand
- Dial in the best tools and processes for you and your team
CRO for Any Business
Brian Massey, Conversion Sciences
At the end of this masterclass, you’ll be able to::
- Assemble your complete marketing laboratory
- Understand behavioral data
- Understand the math of acquisition and the true value of a contact, prospect and customer
- Getting support for your creative ideas and larger campaign budgets, supported by data
- Get a professional critique of your campaign
- Complete one behavioral test on your campaign
- Have a blueprint for high-converting landing pages
- Develop ad campaigns and creative that really deliver
The ROI from a DS Masterclass is unbelievable
We’re already pretty excited about the impact that two core days of Digital Summit is going to have on your business and professional toolkit.
But add the Masterclass day? Wowee…you’ll be able to unleash exponentially more potential impact in your marketing campaigns, strategy, and customer relationships.
We are confident the number of tangible, actionable things you’ll take away will more than justify the time and money you spend to join us on Masterclass day.
Still Need Help Convincing The Boss?
Hands down, DS Masterclasses go the most in-depth our into topic offerings — ideal for subjects like analytics, content marketing, social media, and CRO that have a lot of complexity and moving pieces to them. Our masterclasses offer a more intimate teacher-student environment to create a highly-specialized learning experience.
The big difference between these and the Day 1 AM Workshops are 1) overall session length, 2) class size, and 3) expanded topic offerings.
To add the Masterclass day to your Digital Summit ticket, you simply select the Masterclass add-on option at checkout. There’s no separate ticket you need to purchase.
DS Masterclass instructors will typically include a little context-setting content in their lessons but, as a whole, our Masterclasses are designed to be more advanced and highly tactical — ideal for seasoned marketing practitioners from most any company size or industry.
Yes! Our instructors love the interaction with you and facilitating that between you and your fellow attendees. They build multiple interactive exercises and Q&A opportunities throughout the day.