Digital Summit AM Workshops

4-Hour Deep Dives in Core Marketing Topics
September 23, 2020 | 10:00AM – 4:00PM

(Included in Plus, Premium and Platinum passes; upgrade fee applies to Conference pass)

Maximize your Digital Summit learning experience by adding any of these AM Workshops intensives. Led by leading digital marketing experts, these sessions will deliver so many actionable ideas for you to take back to the office, you might need to pack a spare brain to fit them all in.

We have three amazing courses available for Digital Summit Houston:

The Domino Effect and the Billion-Dollar Differentiator: Create & Activate Your Owned Audience
Samantha Kermode

Samantha Kermode, Investis Digital

At the end of this workshop, you’ll be able to:

  • Benchmark your company’s efforts against the competition and your skill set against your peers to find the topics and tactics you need to use in 2020
  • Learn how a written strategy helps you ideate and create user-focused content for each stage in the customer journey.
  • Learn how to activate your content and channels with the customer journey.
  • Determine what’s working, what’s not, and how to test with measurement and CRO.
  • Manage your owned audience and prove the value it creates for your organization.
  • Prove your ROI and how to communicate that with the C-Suite.
  • Get access to the interactive workbook, tools and materials to guide you through your ongoing efforts when you get back to the office.
How to be an SEO Jedi in 2020
Greg Gifford

Greg Gifford, SearchLab

At the end of this workshop, you’ll be able to:

  • Identify and correct technical issues that affect SEO.
  • Use google analytics like a pro.
  • Use search console to find issues and opportunities.
  • Conduct keyword research the right way.
  • Optimize your site.
  • Write awesome content.
  • Structure your site correctly.
  • Identify and acquire quality inbound links.
  • Analyze competitors and what they’re doing for SEO.
  • Optimize Google My Business.
  • Create awesome customized reports.
  • Tie it all together into a cohesive strategy.
Forget Everything You Know About Email Marketing
Jen Capstraw

Jen Capstraw, Iterable

At the end of this workshop, you’ll be able to:

  • List the components of a complete email program.
  • Determine email best practices worth busting.
  • Implement The Goldilocks Zone: A practical path to personalization.
  • Break free of batch ‘n blast.
  • Know when to just say no to A/B testing.
  • Name the essential components of preference centers that work.
  • Use the feng shui approach to email design.
  • Understand the future of email.
What’s Included?

The AM Workshop Includes:

4 hours of drill-down, deep-dive content, tips, and insights
Workbooks from the AM Workshops
Exclusive DS AM Workshops Certification
Lunch, snacks, coffee, and free WiFi
Still Need Help Convincing The Boss?
What passes include the AM Workshops?

The AM Workshops are included in the Plus, Premium and Platinum Passes. If you currently hold a Conference Pass, you can upgrade your pass at any time to add those on.

How are the AM Workshops different than the Masterclass?

The AM Workshops are wonderful and in-depth dives into core marketing topics like Content Marketing, SEO, and Email Marketing that we package into the main days of Digital Summit events. Each is also very comprehensive. The biggest differences you’ll probably notice between AM Workshops and our Masterclasses are the 1) topics and 2) larger class sizes in the AM Workshops

Do I have to select the workshop I want to attend ahead of time?

Not at all! You’re welcome to select any of the workshops right on site or move throughout the sessions as you’d like.

How long are the sessions? Can I attend all of them?

The AM Workshops run for four hours. As these sessions run concurrently, most attendees select one workshop to attend. However, the audio and session recordings will be available post event, so you can catch any content you may have missed on site.

How advanced are the AM Workshops?

While the AM Workshops will typically include a little context-setting in the beginning, each speaker get right to the good stuff — curriculum that is more advanced and highly tactical in core digital marketing topics. Ideal for seasoned marketing practitioners from most any company size or industry.