Agenda
Pre-Event Tuesday, June 02
10:00 am - 4:00 pm
Advanced Social Media
Masterclass
- Lauren Teague, Convince & Convert
CRO for Any Business
Masterclass
- Brian Massey, Conversion Sciences
Day 1 Wednesday, June 03
8:30 am - 10:00 am
The Domino Effect and the Billion-Dollar Differentiator: Create & Activate Your Owned Audience
AM Workshop
How to be an SEO Jedi in 2020
AM Workshop
- Greg Gifford, SearchLab
Forget Everything You Know About Email Marketing
AM Workshop
1:15 pm - 2:15 pm
Opening Keynote: Ben Tamblyn, Chief Storyteller, Microsoft
Keynote
- Ben Tamblyn, Microsoft
2:30 pm - 3:00 pm
Boost Your Consumer Growth: How Pinterest Grew 300%+ in 4 Years
- Seth Weisfield, Pinterest
Rehearse for Real Time: Preparing for the Moments That Make Content Great
- Lauren Teague, Convince & Convert
3:15 pm - 3:45 pm
A Balanced Attack: Creating and Enhancing a Communication Skill Set in the Workplace
- Dan Devone, Fox Sports
Injecting Data into the Design Process
- Brian Massey, Conversion Sciences
Four Automated Email Series That Get Serious Results
4:00 pm - 4:30 pm
Using Data to Drive Superior Digital Marketing Returns
The Power of Brand Value: Why People Need to Buy Into You Before Buying Anything Else
- Mike Epstein, Cinematic Music Group
The Goonies Guide to Showing up in Local Searches
- Greg Gifford, SearchLab
4:45 pm - 5:15 pm
Ten Effective Tactics That Attract Links and Media Attention
- Debra Mastaler, Alliance-Link
The Holy Grail: Building Loyalty and a Brand Community
- Brandon Raper, World of Beer
Secrets for Successful Video Marketing With Budgets from $0 to $1 Million
5:15 pm - 6:15 pm
Opening Reception
Day 2 Thursday, June 04
8:30 am - 9:00 am
Email Deliverability Best Practices From The Experts
The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI
- Carlos Gil, Gil Media Co.
9:15 am - 9:45 am
How To Grow Your Brand When Everything Else Has Failed
- Garrett Mehrguth, Directive Consulting
Engagement Redefined: Go Beyond the Moment in a Connected World with the Power of Audio
- Gabe Tartaglia, Pandora
10:00 am - 10:30 am
The Psychology of a Website: Optimize for Cognitive Biases, Conversion Triggers, and Google’s RankBrain
Why Your Brand Works in the “Real World” But Fails When Online
- Juntae DeLane, Digital Delane, Digital Branding Institute
Reduce, Reuse and Recharge Your Revenue With Strategic Video & Content Marketing
11:00 am - 11:30 am
Viral Velocity: How to Build Buzz at Record Speed
Your Brain on Ads: The Halo Effect
- Tony Marlow, Integral Ad Science
11:45 am - 12:15 pm
EFFECTIVE Data-Driven Social Content Strategies & Tactics for a New Decade
How to Become a Thought Leader on LinkedIn
- Ty Heath, LinkedIn
1:00 pm - 2:00 pm
Fyre Festival: Lessons Learned, Influncer Truths & Takeaways – A Chat with Ja Rule, moderated by Carlos Gil
Keynote
- Ja Rule, Rapper and Entrepreneur
- Carlos Gil, Gil Media Co.
2:10 pm - 2:40 pm
InstaBrain: The New Rules for Marketing to Gen Z
It’s More Than Data: We’ve Been Doing Content Strategy Wrong
2:50 pm - 3:20 pm
B2B Account Based Marketing: Align Your Digital Marketing for Sales Success
- Bob Tripathi, Digital Sparx Marketing
Three Keys to Mastering B2B Email Like a Jazz Musician
- Cliff Seal, Salesforce
3:30 pm - 4:00 pm
How to Create a Binge-Worthy Brand: Using AI Like Netflix, Amazon & Starbucks
Analytics and Attribution: Measuring the Success of Influencer Marketing
- Michelle Stinson Ross, Apogee Results
4:10 pm - 4:40 pm
“Meh” to “Marvelous”: How to Market on Facebook Ads in the Era of Killer Competition
The Rapid Growth of Stories: Video Marketing on Instagram, Facebook, and Beyond
- Jason Hsiao, Animoto
4:50 pm - 5:20 pm
Closing Keynote: Meg Goldthwaite, CMO, NPR
Keynote
- Meg Goldthwaite, NPR
