Agenda

Pre-Event Tuesday, June 02

10:00 am - 4:00 pm

Advanced Social Media

Masterclass
  • Lauren Teague, Convince & Convert
  • Lauren Teague

CRO for Any Business

Masterclass
  • Brian Massey, Conversion Sciences
  • Brian Massey

Day 1 Wednesday, June 03

8:30 am - 10:00 am

The Domino Effect and the Billion-Dollar Differentiator: Create & Activate Your Owned Audience

AM Workshop

How to be an SEO Jedi in 2020

AM Workshop
  • Greg Gifford, SearchLab
  • Greg Gifford

Forget Everything You Know About Email Marketing

AM Workshop

1:15 pm - 2:15 pm

Opening Keynote: Ben Tamblyn, Chief Storyteller, Microsoft

Keynote
  • Ben Tamblyn, Microsoft
  • Ben Tamblyn

2:30 pm - 3:00 pm

Boost Your Consumer Growth: How Pinterest Grew 300%+ in 4 Years

  • Seth Weisfield, Pinterest
  • Seth Weisfield

Rehearse for Real Time: Preparing for the Moments That Make Content Great

  • Lauren Teague, Convince & Convert
  • Lauren Teague

3:15 pm - 3:45 pm

A Balanced Attack: Creating and Enhancing a Communication Skill Set in the Workplace

  • Dan Devone, Fox Sports
  • Dan Devone

Injecting Data into the Design Process

  • Brian Massey, Conversion Sciences
  • Brian Massey

Four Automated Email Series That Get Serious Results

4:00 pm - 4:30 pm

Using Data to Drive Superior Digital Marketing Returns

The Power of Brand Value: Why People Need to Buy Into You Before Buying Anything Else

  • Mike Epstein, Cinematic Music Group
  • Mike Epstein

The Goonies Guide to Showing up in Local Searches

  • Greg Gifford, SearchLab
  • Greg Gifford

4:45 pm - 5:15 pm

Ten Effective Tactics That Attract Links and Media Attention

  • Debra Mastaler, Alliance-Link
  • Debra Mastaler

The Holy Grail: Building Loyalty and a Brand Community

  • Brandon Raper, World of Beer
  • Brandon Raper

Secrets for Successful Video Marketing With Budgets from $0 to $1 Million

5:15 pm - 6:15 pm

Opening Reception

Day 2 Thursday, June 04

8:30 am - 9:00 am

Email Deliverability Best Practices From The Experts

The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI

  • Carlos Gil, Gil Media Co.
  • Carlos Gil

9:15 am - 9:45 am

How To Grow Your Brand When Everything Else Has Failed

  • Garrett Mehrguth, Directive Consulting
  • Garrett Mehrguth

Engagement Redefined: Go Beyond the Moment in a Connected World with the Power of Audio

  • Gabe Tartaglia, Pandora
  • Gabe Tartaglia

10:00 am - 10:30 am

The Psychology of a Website: Optimize for Cognitive Biases, Conversion Triggers, and Google’s RankBrain

Why Your Brand Works in the “Real World” But Fails When Online

  • Juntae DeLane, Digital Delane, Digital Branding Institute
  • Juntae DeLane

Reduce, Reuse and Recharge Your Revenue With Strategic Video & Content Marketing

11:00 am - 11:30 am

Viral Velocity: How to Build Buzz at Record Speed

Your Brain on Ads: The Halo Effect

  • Tony Marlow, Integral Ad Science
  • Tony Marlow

11:45 am - 12:15 pm

EFFECTIVE Data-Driven Social Content Strategies & Tactics for a New Decade

How to Become a Thought Leader on LinkedIn

  • Ty Heath, LinkedIn
  • Ty Heath

1:00 pm - 2:00 pm

Fyre Festival: Lessons Learned, Influncer Truths & Takeaways – A Chat with Ja Rule, moderated by Carlos Gil

Keynote
  • Ja Rule, Rapper and Entrepreneur
  • Carlos Gil, Gil Media Co.
  • Ja Rule
  • Carlos Gil

2:10 pm - 2:40 pm

InstaBrain: The New Rules for Marketing to Gen Z

It’s More Than Data: We’ve Been Doing Content Strategy Wrong

2:50 pm - 3:20 pm

B2B Account Based Marketing: Align Your Digital Marketing for Sales Success

  • Bob Tripathi, Digital Sparx Marketing
  • Bob Tripathi

Three Keys to Mastering B2B Email Like a Jazz Musician

  • Cliff Seal, Salesforce
  • Cliff Seal

3:30 pm - 4:00 pm

How to Create a Binge-Worthy Brand: Using AI Like Netflix, Amazon & Starbucks

Analytics and Attribution: Measuring the Success of Influencer Marketing

  • Michelle Stinson Ross, Apogee Results
  • Michelle Stinson Ross

4:10 pm - 4:40 pm

“Meh” to “Marvelous”: How to Market on Facebook Ads in the Era of Killer Competition

The Rapid Growth of Stories: Video Marketing on Instagram, Facebook, and Beyond

  • Jason Hsiao, Animoto
  • Jason Hsiao

4:50 pm - 5:20 pm

Closing Keynote: Meg Goldthwaite, CMO, NPR

Keynote
  • Meg Goldthwaite, NPR
  • Meg Goldthwaite

5:20 pm - 6:20 pm

Closing Reception