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Agenda

Session Filters

Pre-Event Tuesday, September 22

10:00am - 4:00pm

Growing Up: Build Your Social Media Strategy for the 2020s

Masterclass
  • Lauren Teague, Convince & Convert
  • Lauren Teague

At the end of this masterclass, you’ll be able to:

  • Audit your current state of social
  • Identify landscape and competitive benchmarks
  • Use content that moves, sings and smiles to capture audience attention
  • Refresh social media reports for your organization
  • Choose KPIs that demonstrate campaign health
  • Understand how paid media augments a healthy organic strategy
  • Create a social media playbook for your brand
  • Dial in the best tools and processes for you and your team
Included with Platinum Passes, upgrade required for Conference, Plus, & Premium Passes

CRO for Any Business

Masterclass
  • Brian Massey, Conversion Sciences
  • Brian Massey

At the end of this masterclass, you’ll be able to::

  • Assemble your complete marketing laboratory
  • Understand behavioral data
  • Understand the math of acquisition and the true value of a contact, prospect and customer
  • Getting support for your creative ideas and larger campaign budgets, supported by data
  • Get a professional critique of your campaign
  • Complete one behavioral test on your campaign
  • Have a blueprint for high-converting landing pages
  • Develop ad campaigns and creative that really deliver
Included with Platinum Passes, upgrade required for Conference, Plus, & Premium Passes

Day 1 Wednesday, September 23

8:30am - 10:00am

The Domino Effect and the Billion-Dollar Differentiator: Create & Activate Your Owned Audience

AM Workshop
  • Samantha Kermode, Investis Digital
  • Samantha Kermode

At the end of this workshop, you’ll be able to:

  • Benchmark your company’s efforts against the competition and your skill set against your peers to find the topics and tactics you need to use in 2020
  • Learn how a written strategy helps you ideate and create user-focused content for each stage in the customer journey
  • Learn how to activate your content and channels with the customer journey
  • Determine what’s working, what’s not, and how to test with measurement and CRO
  • Manage your owned audience and prove the value it creates for your organization
  • Prove your ROI and how to communicate that with the C-Suite
  • Get access to the interactive workbook, tools and materials to guide you through your ongoing efforts when you get back to the office
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes

How to be an SEO Jedi in 2020

AM Workshop
  • Greg Gifford, SearchLab
  • Greg Gifford
  • Identify and correct technical issues that affect SEO
  • Use google analytics like a pro
  • Use search console to find issues and opportunities
  • Conduct keyword research the right way
  • Optimize your site
  • Write awesome content
  • Structure your site correctly
  • Identify and acquire quality inbound links
  • Analyze competitors and what they’re doing for SEO
  • Optimize Google My Business
  • Create awesome customized reports
  • Tie it all together into a cohesive strategy
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes

Forget Everything You Know About Email Marketing

AM Workshop
  • Jen Capstraw, Iterable
  • Jen Capstraw
  • List the components of a complete email program
  • Determine email best practices worth busting
  • Implement The Goldilocks Zone: A practical path to personalization
  • Break free of batch ‘n blast
  • Know when to just say no to A/B testing
  • Name the essential components of preference centers that work
  • Use the feng shui approach to email design
  • Understand the future of email
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes

1:00pm - 2:00pm

Fyre Festival: Lessons Learned, Influncer Truths & Takeaways – A Chat with Ja Rule, moderated by Carlos Gil

Keynote
  • Ja Rule, Rapper and Entrepreneur
  • Carlos Gil, Gil Media Co.
  • Ja Rule
  • Carlos Gil
  • Understand what’s necessary to go all-in to build an authentic brand
  • Approach influencer marketing with a mindset based on today’s changing consumer environment
  • Draw practical lessons from both successful and unsuccessful influencer campaigns and apply to your own efforts

1:15pm - 2:15pm

Opening Keynote: Ben Tamblyn, Chief Storyteller, Microsoft

Keynote
  • Ben Tamblyn, Microsoft
  • Ben Tamblyn

2:30pm - 3:00pm

Boost Your Consumer Growth: How Pinterest Grew 300%+ in 4 Years

  • Seth Weisfield, Pinterest
  • Seth Weisfield
  • Learn when to employ SEO, emails, push notifications, and performance marketing to engage customers
  • Develop strategies for leveraging customer data to personalize outreach and engagement
  • Avoid the pitfalls of integrating automation into consumer marketing programs
  • Automation
  • B2C
  • Data & Analytics
  • Lead Gen / Conversion / Retention
  • SEO & Search

Using Data to Drive Superior Digital Marketing Returns

  • Data & Analytics

Make FOMO Part of Your Content Strategy

  • Lauren Teague, Convince & Convert
  • Lauren Teague
  • Leverage the power of social content and social experience
  • Scale a team of one to many for live content coverage
  • Select content channels that reach your target audience
  • Plan your content playbook for intriguing storytelling from any moment
  • B2B
  • B2C
  • Content Marketing
  • Social Media

3:15pm - 3:45pm

A Balanced Attack: Creating and Enhancing a Communication Skill Set in the Workplace

  • Dan Devone, Fox Sports
  • Dan Devone
  • Effectively communicate in the work place and more importantly socially
  • Prepare for the infusion of A.I. in the work place
  • Better influence digital marketing and communication going forward
  • Artificial Intelligence
  • B2B
  • B2C
  • Culture, Impact & Leadership

Injecting Data into the Design Process

  • Brian Massey, Conversion Sciences
  • Brian Massey
  • Proof that everyone is a natural behavioral scientist
  • The two jobs of an experimenter
  • How a data-driven landing page is crafted
  • The way data changes the design flow
  • B2B
  • B2C
  • Lead Gen / Conversion / Retention
  • UX & Design

4:00pm - 4:30pm

Four Automated Email Series That Get Serious Results

The Pillars of Marketing Your Brand in the Digital Age

  • Mike Epstein, Cinematic Music Group
  • Mike Epstein
  • Build a blueprint to your brand’s marketing strategy
  • Learn simple, effective tools to reward your most loyal customers
  • Implement out of the box, creative marketing strategies to reach your target audience
  • B2B
  • B2C
  • Branding
  • Conversion

The Goonies Guide to Showing up in Local Searches

  • Greg Gifford, SearchLab
  • Greg Gifford

4:45pm - 5:15pm

Website Migration: What to do Pre, During and Post

  • Samantha Kermode, Investis Digital
  • Samantha Kermode
  • List the reasons to migrate (there are plenty)
  • Learn how to make your new site SEO-friendly
  • Prepare for your migration
  • Find out what to expect during migration day
  • Know what to monitor post-migration
  • B2B
  • B2C
  • SEO & Search
  • UX & Design

The Holy Grail: Building Loyalty and a Brand Community

  • Brandon Raper, World of Beer
  • Brandon Raper
  • Understand loyalty, brand communities, and their inten
  • Develop or foster a community by utilizing psychological and social knowledg
  • Walk consumers/clients/customers through the loyalty & community staircase
  • B2B
  • B2C
  • Branding
  • Social Media

Humanization Is the New Personalization

  • Jen Capstraw, Iterable
  • Jen Capstraw
  • Understand how dignity and morality have become central to business growth
  • Replicate exceptional examples of empathy in action
  • Identify common tactics and tricks that are past their prime and ready for retirement
  • B2B
  • B2C
  • Branding
  • Culture, Impact & Leadership
  • Personalization

5:15pm - 6:15pm

Opening Reception

Day 2 Thursday, September 24

8:30am - 9:00am

Email Deliverability Best Practices From The Experts

The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI

  • Carlos Gil, Gil Media Co.
  • Carlos Gil
  • Perform a quick, simple and action-oriented social media audit to prioritize your content, community management and conversion strategies
  • Apply the same tactics the world’s leading brands are using to take community management to the next level (i.e., Wendy’s, etc.)
  • Learn what to post, where, when, and how to engage – what Facebook and other social networks will penalize content marketers for including click-bait and fake news, engagement-bait and links which live outside of the native platform
  • Fine-tune your approach to finding your customers on social media and build long-lasting relationships one by one through direct conversation and content that converts to sales.
  • “Futureproof” your company & job over the next decade as AR/VR and advancements in technology disrupt marketing further by creating more noise and friction between brands and their customers.

9:15am - 9:45am

How To Grow Your Pipeline When Everything Else Has Failed

  • Garrett Mehrguth, Directive Consulting
  • Garrett Mehrguth
  • Understand the state of search engines in 2020 based on a deep analysis and real examples
  • Apply three tactics to make your brand more discoverable and exponentially grow qualified lead volume
  • Develop an entirely new perspective and approach to generating awareness, opportunities, deals, and revenue
  • B2B
  • B2C
  • Branding
  • Lead Gen / Conversion / Retention
  • SEO & Search

The Rise of Gen Voice

  • Gabe Tartaglia, Pandora
  • Gabe Tartaglia
  • Understand the trends and truths of the voice generation
  • Learn how to capture attention in an increasing screenless-world
  • Experience how marketers have harnessed the power of audio to drive brand values
  • B2C

10:00am - 10:30am

The Psychology of a Website: Optimize for Cognitive Biases, Conversion Triggers, and Google’s RankBrain

Why Your Brand Works in the “Real World” But Fails When Online

  • Juntae DeLane, Digital Delane, Digital Branding Institute
  • Juntae DeLane
  • Properly build a digital brand
  • Leverage mico-moments on social media to increase visibility
  • Shift in consumer behavior impacts your content strategy
  • Create content that social media algorithms actually like.
  • Understand why it’s no longer about products and services, it’s about brands.
  • Shift from being transactional to experiential
  • B2B
  • B2C
  • Branding
  • Content Marketing
  • Conversion
  • Social Media

Marketing BS: Understanding What Really Works in Marketing

  • Edward Nevraumont, Warburg Pincus LLC
  • Edward Nevraumont
  • Optimize and simplify your marketing strategy – cutting out “shiny objects” that don’t advance your organization’s goals
  • Avoid common mistakes in marketing and understand why companies often get distracted by algorithms and “data-driven decision making”
  • Implement simple marketing strategies and tactics that actually work to grow your business and increase ROI
  • B2B
  • Marketing Operations

11:00am - 11:30am

Viral Velocity: How to Build Buzz at Record Speed

CX or Die: How to Stay Competitive and Grow by Focusing on Customer Experience

  • Divya Visentini, NavStella
  • Divya Visentini

Your Brain on Ads: The Halo Effect

  • Tony Marlow, Integral Ad Science
  • Tony Marlow
  • Drive greater engagement with digital display advertising
  • Improve favorability/affinity toward your brand through digital display advertising
  • Increase memorability of your digital ads
  • B2C
  • Paid Advertising

11:45am - 12:15pm

EFFECTIVE Data-Driven Social Content Strategies & Tactics for a New Decade

How to Become a Thought Leader on LinkedIn

  • Ty Heath, LinkedIn
  • Ty Heath
  • Define the anatomy of a strong LinkedIn profile and summary
  • Invest in an effective content strategy to grow engagement around your thought leadership with a goal of generating leads
  • Amplify your voice and curate powerful conversations to guide prospects through the buyer’s journey
  • B2B
  • B2C
  • Content Marketing
  • LinkedIn

2:10pm - 2:40pm

InstaBrain: The New Rules for Marketing to Gen Z

When It Comes to Email, It’s All About the B̶e̶n̶j̶a̶m̶i̶n̶s̶ Visual Mapping

  • J.J. Abbott, Premiere Creative
  • J.J. Abbott
  • Build the must have 22 automations for driving subscribe revenues
  • Create comprehensive visual maps for your email automation flows
  • Monitor and strategically tweak the results of your segmentation efforts
  • Create reporting standards that allow you to maximize revenue within the email
  • Get stakeholders across your organization aligned on what email campaigns matter for your customers and prospects
  • Ecommerce
  • Email Marketing
  • Personalization

2:50pm - 3:20pm

B2B Account Based Marketing: Align Your Digital Marketing for Sales Success

  • Bob Tripathi, Digital Sparx Marketing
  • Bob Tripathi

Three Keys to Mastering B2B Email Like a Jazz Musician

  • Cliff Seal, Salesforce
  • Cliff Seal
  • See how high performing marketers use testing for benchmarks (not for a free metrics boost)
  • Understand how segmenting and personalized content work together
  • Leverage real-time behavioral triggers that drive results
  • Multiply efforts across your organization—without losing brand consistency
  • B2B
  • Data & Analytics
  • Email Marketing

3:30pm - 4:00pm

How to Create a Binge-Worthy Brand: Using AI Like Netflix, Amazon & Starbucks

Analytics and Attribution: Measuring the Success of Influencer Marketing

  • Michelle Stinson Ross, Apogee Results
  • Michelle Stinson Ross

4:10pm - 4:40pm

“Meh” to “Marvelous”: How to Market on Facebook Ads in the Era of Killer Competition

The Rapid Growth of Stories: Video Marketing on Instagram, Facebook, and Beyond

  • Jason Hsiao, Animoto
  • Jason Hsiao
  • Walk away with a playbook full of fresh insights, upcoming trends, and actionable tips for social video that works
  • Apply real world insights for a robust video marketing strategy that drives results
  • Use social video to connect with your current audience and reach new clients in 2020
  • Content Marketing
  • Social Media
  • Video

4:50pm - 5:20pm

Closing Keynote

Keynote

5:20pm - 6:20pm

Closing Reception