Agenda
Session Filters
Pre-Event Tuesday, September 22
10:00am - 4:00pm
Growing Up: Build Your Social Media Strategy for the 2020s
Masterclass
- Lauren Teague, Convince & Convert
At the end of this masterclass, you’ll be able to:
- Audit your current state of social
- Identify landscape and competitive benchmarks
- Use content that moves, sings and smiles to capture audience attention
- Refresh social media reports for your organization
- Choose KPIs that demonstrate campaign health
- Understand how paid media augments a healthy organic strategy
- Create a social media playbook for your brand
- Dial in the best tools and processes for you and your team
Included with Platinum Passes, upgrade required for Conference, Plus, & Premium Passes
CRO for Any Business
Masterclass
- Brian Massey, Conversion Sciences
At the end of this masterclass, you’ll be able to::
- Assemble your complete marketing laboratory
- Understand behavioral data
- Understand the math of acquisition and the true value of a contact, prospect and customer
- Getting support for your creative ideas and larger campaign budgets, supported by data
- Get a professional critique of your campaign
- Complete one behavioral test on your campaign
- Have a blueprint for high-converting landing pages
- Develop ad campaigns and creative that really deliver
Included with Platinum Passes, upgrade required for Conference, Plus, & Premium Passes
Day 1 Wednesday, September 23
8:30am - 10:00am
The Domino Effect and the Billion-Dollar Differentiator: Create & Activate Your Owned Audience
AM Workshop
- Samantha Kermode, Investis Digital
At the end of this workshop, you’ll be able to:
- Benchmark your company’s efforts against the competition and your skill set against your peers to find the topics and tactics you need to use in 2020
- Learn how a written strategy helps you ideate and create user-focused content for each stage in the customer journey
- Learn how to activate your content and channels with the customer journey
- Determine what’s working, what’s not, and how to test with measurement and CRO
- Manage your owned audience and prove the value it creates for your organization
- Prove your ROI and how to communicate that with the C-Suite
- Get access to the interactive workbook, tools and materials to guide you through your ongoing efforts when you get back to the office
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
How to be an SEO Jedi in 2020
AM Workshop
- Greg Gifford, SearchLab
- Identify and correct technical issues that affect SEO
- Use google analytics like a pro
- Use search console to find issues and opportunities
- Conduct keyword research the right way
- Optimize your site
- Write awesome content
- Structure your site correctly
- Identify and acquire quality inbound links
- Analyze competitors and what they’re doing for SEO
- Optimize Google My Business
- Create awesome customized reports
- Tie it all together into a cohesive strategy
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
Forget Everything You Know About Email Marketing
AM Workshop
- Jen Capstraw, Iterable
- List the components of a complete email program
- Determine email best practices worth busting
- Implement The Goldilocks Zone: A practical path to personalization
- Break free of batch ‘n blast
- Know when to just say no to A/B testing
- Name the essential components of preference centers that work
- Use the feng shui approach to email design
- Understand the future of email
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
1:00pm - 2:00pm
Fyre Festival: Lessons Learned, Influncer Truths & Takeaways – A Chat with Ja Rule, moderated by Carlos Gil
Keynote
- Ja Rule, Rapper and Entrepreneur
- Carlos Gil, Gil Media Co.
- Understand what’s necessary to go all-in to build an authentic brand
- Approach influencer marketing with a mindset based on today’s changing consumer environment
- Draw practical lessons from both successful and unsuccessful influencer campaigns and apply to your own efforts
1:15pm - 2:15pm
Opening Keynote: Ben Tamblyn, Chief Storyteller, Microsoft
Keynote
- Ben Tamblyn, Microsoft
2:30pm - 3:00pm
Boost Your Consumer Growth: How Pinterest Grew 300%+ in 4 Years
- Seth Weisfield, Pinterest
- Learn when to employ SEO, emails, push notifications, and performance marketing to engage customers
- Develop strategies for leveraging customer data to personalize outreach and engagement
- Avoid the pitfalls of integrating automation into consumer marketing programs
Using Data to Drive Superior Digital Marketing Returns
Make FOMO Part of Your Content Strategy
- Lauren Teague, Convince & Convert
- Leverage the power of social content and social experience
- Scale a team of one to many for live content coverage
- Select content channels that reach your target audience
- Plan your content playbook for intriguing storytelling from any moment
3:15pm - 3:45pm
A Balanced Attack: Creating and Enhancing a Communication Skill Set in the Workplace
- Effectively communicate in the work place and more importantly socially
- Prepare for the infusion of A.I. in the work place
- Better influence digital marketing and communication going forward
Injecting Data into the Design Process
- Brian Massey, Conversion Sciences
- Proof that everyone is a natural behavioral scientist
- The two jobs of an experimenter
- How a data-driven landing page is crafted
- The way data changes the design flow
4:00pm - 4:30pm
Four Automated Email Series That Get Serious Results
The Pillars of Marketing Your Brand in the Digital Age
- Mike Epstein, Cinematic Music Group
- Build a blueprint to your brand’s marketing strategy
- Learn simple, effective tools to reward your most loyal customers
- Implement out of the box, creative marketing strategies to reach your target audience
The Goonies Guide to Showing up in Local Searches
- Greg Gifford, SearchLab
4:45pm - 5:15pm
Website Migration: What to do Pre, During and Post
- Samantha Kermode, Investis Digital
- List the reasons to migrate (there are plenty)
- Learn how to make your new site SEO-friendly
- Prepare for your migration
- Find out what to expect during migration day
- Know what to monitor post-migration
The Holy Grail: Building Loyalty and a Brand Community
- Brandon Raper, World of Beer
- Understand loyalty, brand communities, and their inten
- Develop or foster a community by utilizing psychological and social knowledg
- Walk consumers/clients/customers through the loyalty & community staircase
Humanization Is the New Personalization
- Jen Capstraw, Iterable
- Understand how dignity and morality have become central to business growth
- Replicate exceptional examples of empathy in action
- Identify common tactics and tricks that are past their prime and ready for retirement
5:15pm - 6:15pm
Opening Reception
Day 2 Thursday, September 24
8:30am - 9:00am
Email Deliverability Best Practices From The Experts
The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI
- Carlos Gil, Gil Media Co.
- Perform a quick, simple and action-oriented social media audit to prioritize your content, community management and conversion strategies
- Apply the same tactics the world’s leading brands are using to take community management to the next level (i.e., Wendy’s, etc.)
- Learn what to post, where, when, and how to engage – what Facebook and other social networks will penalize content marketers for including click-bait and fake news, engagement-bait and links which live outside of the native platform
- Fine-tune your approach to finding your customers on social media and build long-lasting relationships one by one through direct conversation and content that converts to sales.
- “Futureproof” your company & job over the next decade as AR/VR and advancements in technology disrupt marketing further by creating more noise and friction between brands and their customers.
9:15am - 9:45am
How To Grow Your Pipeline When Everything Else Has Failed
- Garrett Mehrguth, Directive Consulting
- Understand the state of search engines in 2020 based on a deep analysis and real examples
- Apply three tactics to make your brand more discoverable and exponentially grow qualified lead volume
- Develop an entirely new perspective and approach to generating awareness, opportunities, deals, and revenue
The Rise of Gen Voice
- Gabe Tartaglia, Pandora
- Understand the trends and truths of the voice generation
- Learn how to capture attention in an increasing screenless-world
- Experience how marketers have harnessed the power of audio to drive brand values
10:00am - 10:30am
The Psychology of a Website: Optimize for Cognitive Biases, Conversion Triggers, and Google’s RankBrain
Why Your Brand Works in the “Real World” But Fails When Online
- Juntae DeLane, Digital Delane, Digital Branding Institute
- Properly build a digital brand
- Leverage mico-moments on social media to increase visibility
- Shift in consumer behavior impacts your content strategy
- Create content that social media algorithms actually like.
- Understand why it’s no longer about products and services, it’s about brands.
- Shift from being transactional to experiential
Marketing BS: Understanding What Really Works in Marketing
- Edward Nevraumont, Warburg Pincus LLC
- Optimize and simplify your marketing strategy – cutting out “shiny objects” that don’t advance your organization’s goals
- Avoid common mistakes in marketing and understand why companies often get distracted by algorithms and “data-driven decision making”
- Implement simple marketing strategies and tactics that actually work to grow your business and increase ROI
11:00am - 11:30am
Viral Velocity: How to Build Buzz at Record Speed
CX or Die: How to Stay Competitive and Grow by Focusing on Customer Experience
- Divya Visentini, NavStella
Your Brain on Ads: The Halo Effect
- Tony Marlow, Integral Ad Science
- Drive greater engagement with digital display advertising
- Improve favorability/affinity toward your brand through digital display advertising
- Increase memorability of your digital ads
11:45am - 12:15pm
EFFECTIVE Data-Driven Social Content Strategies & Tactics for a New Decade
How to Become a Thought Leader on LinkedIn
- Ty Heath, LinkedIn
- Define the anatomy of a strong LinkedIn profile and summary
- Invest in an effective content strategy to grow engagement around your thought leadership with a goal of generating leads
- Amplify your voice and curate powerful conversations to guide prospects through the buyer’s journey
2:10pm - 2:40pm
InstaBrain: The New Rules for Marketing to Gen Z
When It Comes to Email, It’s All About the B̶e̶n̶j̶a̶m̶i̶n̶s̶ Visual Mapping
- J.J. Abbott, Premiere Creative
- Build the must have 22 automations for driving subscribe revenues
- Create comprehensive visual maps for your email automation flows
- Monitor and strategically tweak the results of your segmentation efforts
- Create reporting standards that allow you to maximize revenue within the email
- Get stakeholders across your organization aligned on what email campaigns matter for your customers and prospects
2:50pm - 3:20pm
B2B Account Based Marketing: Align Your Digital Marketing for Sales Success
- Bob Tripathi, Digital Sparx Marketing
Three Keys to Mastering B2B Email Like a Jazz Musician
- Cliff Seal, Salesforce
- See how high performing marketers use testing for benchmarks (not for a free metrics boost)
- Understand how segmenting and personalized content work together
- Leverage real-time behavioral triggers that drive results
- Multiply efforts across your organization—without losing brand consistency
3:30pm - 4:00pm
How to Create a Binge-Worthy Brand: Using AI Like Netflix, Amazon & Starbucks
Analytics and Attribution: Measuring the Success of Influencer Marketing
- Michelle Stinson Ross, Michelle Stinson Ross Consulting
4:10pm - 4:40pm
“Meh” to “Marvelous”: How to Market on Facebook Ads in the Era of Killer Competition
The Rapid Growth of Stories: Video Marketing on Instagram, Facebook, and Beyond
- Jason Hsiao, Animoto
- Walk away with a playbook full of fresh insights, upcoming trends, and actionable tips for social video that works
- Apply real world insights for a robust video marketing strategy that drives results
- Use social video to connect with your current audience and reach new clients in 2020
4:50pm - 5:20pm
Closing Keynote
Keynote